Campaigns

 
   
so, be it.
The "So, be it." Campaign works to stiffen confidence and boost self-esteem for girls. Using recognizable personalities in the lacrosse world, the campaign aims to show girls how people have been successful just they way they are. You can be solid, outspoken, diverse and beautiful without apologizing. Be true to yourself.

    diversity.
The Diversity Project is all about displaying the mixture of colors, styles, thoughts and expressions. Take a trip through a glorious blend of beauty into the photo shoot with three of the USA's most accomplished players as they showcase their friendship, their muscles and their smiles. Meet Gina, Jess and Sarah.